A Closer Look At Dakar Fashion Week

Designers from nine countries have taken to the catwalk in Senegal for the annual Dakar fashion week. Africa's fashion industry is growing from strength to strength and is attracting attention from across the world.

LAGOS BASED MENSWEAR LABEL J REASON OUT WITH ITS SUMMER 2012 COLLECTION

A Nigerian young fashion designer by name OLAJIDE ADEDEJI is fast becoming a force in the Nigerian fashion industry.OLAJIDE ADEDEJI, the hands and brains behind J REASON, releases his second collection since the birth of the fashion outfit last year.The Twenty two years old make-up artiste turned fashion designer is into men's wears for now but gave a line of hint that he could be expanding and incoporating women's wears in his future collections.He has worked with Nigerian celebrities such as Susan peters, Tonto Dike, Uche Jombo, etc.Celebrities as like Wizkid, Brymo, Davido and more, have all been styled in J REASON.
His current collection is based on Sartorial Summer.Speaking on his current ready-to-wear sartorial summer collections targeted at young adults, Olajide said "Its all about tailored clothes.They usually describe men that are well together as sartorial and that is what we are trying to achieve this summer collection sartorial collection to show that even during summer you can still be fashionable and classy".
Here are some of his collections....